John Rossman
The Authority on High-Stakes Decision-Making in our AI-Driven Era
Creator of the Big Bets System™ | AI Transformation Strategist | Former Amazon Executive| Author of Big Bet Leadership, The Amazon Way, Think Like Amazon
Transform Your Organization's Ability to
Make Bold, Calculated Bets That Win
See John in Action →
Why Book John?
Operator, Innovator, Executive & Strategist
Early Amazon executive playing a key role in the marketplace launch and scale
Senior Technology Advisor
to the Gates Foundation
Senior Innovation Advisor
at T-Mobile
Partner at Alvarez & Marsal
leading complex situations & turn-arounds
Keynotes to Businesses and Audiences of All Sizes and Industries
Fidelity, Microsoft
Visa, Novartis
Coca-Cola, Shell Oil
John Deere, Chick-Fil-A
Hundreds in Total
(even Amazon!)
Author of Timeless Leadership Books
The Amazon Way: Amazon's Leadership Principles
Big Bet Leadership: Your Transformation Playbook to Win in the Hyper-Digital Era
Think Like Amazon: 50 ½ Ideas to Become a Digital Leader
The Amazon Way on IoT
John is a dynamic keynote speaker and media commentator, known for his compelling storytelling and deep expertise.
Whether discussing the future of AI, digital transformation, or industry trends, John delivers impactful examples, surprising observations and unique perspectives.
Timeless Books to Guide High-Stakes Decision Making in the AI Era
Let's Discuss Your Event
Speaker kit available upon request
Keynotes to Inspire and Deliver Lasting Impact
The Amazon Way:
Leadership, Operational Excellence & Innovation
Big Bet Leadership:
How to Win in the AI Era
The Playbook of Champions:
How Bold Leaders Reclaim Their Edge
Think Like Amazon:
How to Reinvent Your Industry and Win the Future
The Amazon Playbook:
Reinventing Healthcare & Insurance
“The audience LOVED your leadership keynote and they took away many key learnings that they hope can be applied moving forward.” — President, Novartis
Testimonials
See John In Action
Download John Rossman's 2025 Business Manifesto
The Pig, the Lipstick and the Playbook of Champions:
Reclaim Your Competitive Advantage and Culture to Win
The Rossman Business Manifesto is like a shot of espresso for your business and culture. It's a guide to escaping mediocrity and becoming legendary in your industry. Think of it as a three-part journey: first, build a rock solid foundation with a transformative purpose, principles, and awesome people with goals. Then, chase perfection by staying humble, designing metrics, and building a machine for your operations. Finally, take "Big Bets"—AKA calculated risks—that could launch you into the stratosphere. If you're ready to say "bye-bye" to boring and "hello" to being a champion, this manifesto is your new best friend.